When an organization needs to make a marketing decision, it is often helpful to assess how the public perceives the brand Plenty of free social media analytical tools can provide insights into your brand’s online presence without costing much time or money.
Social Media Audit
A social media audit is an exercise of evaluating your existing presence on each platform, identifying gaps in content or engagement strategy, and making adjustments to improve performance. It involves conducting research into the demographics of your customers on each platform. What follows, then, is analyzing the strategies other companies are using in similar industries or verticals. This helps you identify opportunities for improving engagement with these users and potential competitors who may infringe on your space.
NetbaseQuid
NetbaseQuid’s patented technology platform delivers real-time social analytics to help companies know what people think and feel about their brands, competitors, and the industry. You can use NetBaseQuid to do a social media audit by entering your social media handle and selecting the best representing period you are looking for.
The Frequency of a Company’s Audit
How often a company should perform an audit depends on the size and nature of its operations. A large company with multiple lines of business may need to perform annual audits, whereas a smaller organization with only one line of business can get away with less frequent audits. Ideally, your company should conduct audits at least every three years. Reviewing your current finances every year will allow you to spot any anomalies or issues early on so that they can be addressed before they become more serious problems down the road.
Major Red Flags
There are major red flags that you need to address:
- Lack of engagement. If you don’t engage with your fans on Instagram, they’ll go elsewhere. You need to reply to questions and comments from followers to keep them engaged with you.
- Lack of interaction. It’s essential to interact with fans and also other accounts that are relevant to you.
- Lack of customer service: When customers ask questions or want assistance, they expect an answer within one hour at most.
How to Analyze the Results
First, you need to ensure that the audit is complete and thorough. Look for any signs of incompleteness or missing information. If you notice any of these, follow up with your auditor. In addition, be sure that the scope of work is clearly defined before beginning your audit. This will help ensure that all relevant aspects are covered consistently throughout the process. Once you have determined that it’s safe and useful with no major issues, go forward and use this data for whatever purpose it was intended.
Suitable Period to Complete Re-Strategize
To decide when to re-strategize, you need to consider the results of the following questions:
- Are you meeting your goals?
- Is there something wrong with your strategy or plan?
This is a significant way to ensure your brand engages with the right people. In addition, you should do it in a format that aligns with your organization’s goals and vision
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